Product Development

Product Development

Introduction Product Development

Your idea. Productised and shipped to market

Product Development


From idea conception, we work with you to analyse, build, design, and release a final product to market. Our software developers are focused on understanding your users' needs, validating hypotheses quickly, reducing risks, and continually improving our processes to ensure highly efficient and fluid product development life cycle based on continuous integration and continuous delivery.

How do we ensure your product's success?


We provide pre-market validation of the essential features and a prototype to test your market succe
We focus on user experience. This means you get a solution that perfectly meets the needs of your end-users.
Our product team follows proven modern UX/UI trends and looks to user feedback to prioritise and implement features.
Transparency and Collaboration are at the core of our solutions when you work with us. You will know the team's efficiency, milestones and quality at any given time throughout the development cycle.

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We deliver innovative, scalable, solutions you can rely on.

We bring your software product ideas to life.


Turning new ideas into reality or ageing products into market winners, we are passionate about innovation with purpose. The Massive Collective is your partner of choice for software product development needs.
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How we do it.

Beautifully Crafted Products and Features

Processes are embedded within The Massive Collective; we practice them not just within our projects - but in our day to day also. Our philosophy is: processes should work for you, not you working for it.

Good processes & procedures provide a way to communicate, collaborate and apply consistent standards and practices within the business. When tools are included, staff are empowered to own the process leading to optimal outputs.



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Agile

We work with you to prioritise what adds value to your product in a fast and flexible manner, increasing productivity ensuring we deliver you value.


Design Thinking

We define the roadmap, brainstorm ideas, and prove those ideas with prototypes and tests before going to market.


Continuous Integration

Short and light release cycles dramatically cut costs for engineering and promotion of your product.


Continuous Development

Updates are made continuously, piece-by-piece, enabling software to be delivered to your customers as soon as it is completed and tested.

The Massive Collective is a collection of professionals banded together as a Digital Agency specialising in Strategic & Business Development, Consultancy and Product & Service Development services.

All though primarily based in Wellington, Aotearoa, we are an entirely virtual team who function across all Aotearoa, Australia and with some overseas on their OE (overseas experience).

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